8.9M+
UFC Freedom 250 · organic
Owned, coordinated distribution across boxing and MMA. 28 vetted pages, 3.3M+ combined followers, native fight culture the majors cannot manufacture from the outside.
Every figure below is organic and taken from creator analytics. Full breakdowns are on the linked proof pages.
13 posts, four separate pages cleared seven figures on the same card, two at 1.5M and two at 1.1M, all organic with zero paid spend. This is the network moving a global event on its own. Drop a UMG track under content like this and the record rides a wave the audience is already watching.
See the UFC Freedom 250 recapAnchored by the founder page boxing.arc (140K) and a roster of 100K-300K fight-edit pages. When a major fight lands, the network moves serious volume.
This is the part built for you. Label tracks placed natively across the network, landing inside the content the audience already watches. The Void ran one track across two creators for 10.2M combined views. The same audio adapts to whatever each creator's lane already does, then carries the track into an audience that never sees label marketing.
See the music proof packStrike House already sits at the centre of combat-sports content. The next layer is the ecosystem around it:
Direct line to rising Matchroom talent: Adam Maca (bantamweight, pro debut on DAZN, June 14) and Leo Atang (heavyweight, the fighter Matchroom are building their post-Joshua era around), both competing on DAZN cards. That is a real bridge, not a hypothetical one.
Put it together and Strike House becomes the connector between four worlds that all want each other: a label with the music, a network with the native reach, a promoter with the cards, and a broadcaster with the feed. UMG's music into fight-week content now, and fight-night moments down the line. Nobody else can broker that combination.
You already have the music. Strike House is the native distribution layer that puts it inside fight culture, across both boxing and MMA, at a scale and authenticity the majors can't build in-house.
The move is simple: pick a release, and we run it through the network as the first drop. The bridge builds from there.